Reina Canipe's profile

Essex Studios ArtWalk Re-brand

The Essex Studios ArtWalk is a bi-annual arts event in the Cincinnati area hosted within a popular local art studio community, Essex Studios. Local artisans, crafters, small businesses, and tenants of the space come together during these ArtWalks to display and sell their works in a craft market style environment. 

When Covid-19 hit in 2020, a lot of things fell to the side, and unfortunately ArtWalks were one of those things. Fortunately, this year (2022), the ArtWalk has been revived, and for the occasion, the folks at Essex Studios thought it was only right to commission a fresh re-brand.
My first step in the branding process for the ArtWalks was creating some standards for the organization. We needed to make a solid logo, not just for the ArtWalks, but for Essex Studios as well.

I got busy creating a few iterations of color and font, using their old logo as a basis for the re-design.
The first of my deliverables was a tri-fold directory handout that will be available to all the guests this October when the doors open. It includes a comprehensive map of the building, studio information, as well as a few mentions of events that will be occurring during over the weekend.
The second deliverable was a informational hand-out card for tenants of Essex to spread the word about the event. 
From here, for my final project, I was tasked with creating outdoor signage for the event including vinyl banners, a-frames, chloroplast stake signs, and feather display signs. I also created mockups for Staff and Volunteer shirts for the event.
Essex Studios ArtWalk Re-brand
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Essex Studios ArtWalk Re-brand

Published: